Interview by Molly Hays
Photography by Mariah Shope
Hersch, whose wildly entertaining word game Taboo has sold 20 million copies (and counting) is founder and General Partner—and chief game guru—of Hersch and Company. His eponymous game design firm is heading into its third decade, boasts a backlist well in excess of 40 titles, and has booked retail sales north of $850 million. The man knows how to make play pay.
Fun and games aside, Hersch takes the business of play seriously. His back story certainly figures in. From a first career in real estate development, Hersch made the unorthodox jump to game design after recognizing a huge untapped market. Thirty years later, he continues to develop hit titles and successfully navigate a wildly dynamic gaming landscape. Here’s his story.
To read more about Brian Hersch and Taboo, subscribe to CAKE&WHISKEY magazine or purchase the single issue here.
