Interview and Photography by Pamela Sutton

The Big Enough Company: How Women Can Build Great Businesses
and Happier Lives, by Adelaide Lancaster and Amy Abrams

Thought-provoking interview with Adelaide Lancaster, inspiring women entrepreneurs toward purposeful businesses – and happier lives!

Women choose to strike out on their own for a variety of reasons…

… creative freedom.
… a new challenge.
… escape from corporate.

… a sense of personal accomplishment.
… a childhood dream.

Why then do so many women find themselves feeling lost halfway down the path of entrepreneurship and disillusioned by a business and life they no longer love. What happened to that promise of freedom? Happiness?

Much like a flourishing bonsai tree, carefully pruned and shaped, the ultimate goal of an entrepreneur is to grow a business and life we love. Adelaide Lancaster and Amy Abrams, co-authors of The Big Enough Company: How Women Can Build Great Businesses and Happier Lives, are whole-hearted advocates for women entrepreneurs. After interviewing over 100 women, Adelaide and Amy learned that disenchanted entrepreneurs may need to snip away old, conventional business ideas. By shaping our own ideas of success, women can find real purpose and happiness in their business and everyday lives.

Conventional wisdom aside, Adelaide and Amy dared women to define their own ideas of success, and find out why bigger isn’t always better.

To read more about The Big Enough Company, subscribe to CAKE&WHISKEY magazine or purchase the single issue here.