Words by Pamela Sutton
A healer, protector of justice, wise peacemaker, reliable and selfless warrior; what attributes will define business in the 21st century world? Could “feminine” values really transform our careers? The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, co-written by John Gerzema and Michael D’Antonio, keeps one eye on the present and focuses readers forward into the business paradigm of tomorrow.
Extensive research reveals a worldwide culture shift in values: both men and women are identifying and esteeming “feminine traits” over the traditional “masculine traits.” Research shows, when it comes to leadership, policy, and innovation, those who adopt feminine attributes are more successful and the people who apply them are overall happier.
What social theorist and marketing sage John Gerzema writes in The Athena Doctrine is more than just a research report. Filled with inspiring stories of innovation and optimism about the future of business, Gerzema believes the juxtaposition of Athena traits and the modern businesswoman can improve our career paths, society as a whole, and our daily lives.
Recently I had chance to talk with John, who shared with me more about The Athena Doctrine and why it matters to you.
To read The Athena Doctrine review, purchase the Issue 3 single issue here.
