The Big Enough Company

Interview and Photography by Pamela Sutton

The Big Enough Company: How Women Can Build Great Businesses
and Happier Lives
, by Adelaide Lancaster and Amy Abrams

Thought-provoking interview with Adelaide Lancaster, inspiring women entrepreneurs toward purposeful businesses – and happier lives!

Women choose to strike out on their own for a variety of reasons…

… creative freedom.
… a new challenge.
… escape from corporate.

… a sense of personal accomplishment.
… a childhood dream.

Why then do so many women find themselves feeling lost halfway down the path of entrepreneurship and disillusioned by a business and life they no longer love. What happened to that promise of freedom? Happiness?

Much like a flourishing bonsai tree, carefully pruned and shaped, the ultimate goal of an entrepreneur is to grow a business and life we love. Adelaide Lancaster and Amy Abrams, co-authors of The Big Enough Company: How Women Can Build Great Businesses and Happier Lives, are whole-hearted advocates for women entrepreneurs. After interviewing over 100 women, Adelaide and Amy learned that disenchanted entrepreneurs may need to snip away old, conventional business ideas. By shaping our own ideas of success, women can find real purpose and happiness in their business and everyday lives.

Conventional wisdom aside, Adelaide and Amy dared women to define their own ideas of success, and find out why bigger isn’t always better.

To read more about The Big Enough Company, subscribe to CAKE&WHISKEY magazine or purchase the single issue here.

Issue 8 – Editor Letter

Three years ago I launched CAKE&WHISKEY from my mint-green 1940’s kitchen table. Two years before that I was covered in sticky, sugary fluff helping my son run his mail-order marshmallow company. Earlier still I was taking custom orders for handmade bags and aprons that I would sew from that same kitchen table into the wee hours of the morning while my babes slept. And before that, I was a star seller on eBay, making ends meet with the sale of vintage DVF dresses and Hanna Andersson jumpers. Interspersed in that decade, I was writing fresh content for my blog and navigating my way through the world of freelance writing.

Whew!

For those years, while my little ones napped or played with blocks, endless loads of laundry tumbled in the dryer and Sami and EJ’s latest drama on Days of Our Lives unfolded in the background (ahem), I worked from home. And what I found is that it is both amazingly glorious and enormously grinding…usually simultaneously. Self-discipline became my bedrock because distraction reared its head every hour of every day. Self-affirmation became my closest friend when there was no one to give me the high five I deserved. Self-motivation became the skill that I eventually mastered, because without it I would be out of business.

This issue is an homage to women around the globe who are doing some really amazing things in the world of business, right from the home offices, kitchen tables, front steps, snuggly beds and cozy nooks of their homes.

Some are doing so by choice, others because there is no other option.

Some are corporate, others are entrepreneurial.

Some stay barefoot while others are breaking out their Frye boots to board a flight.

Some are wanting to make their mark. Others look for no fame at all.

What proves to be the thread that connects them all is calling the comforts of home a perk of the job.

Gone are (most of) my days at the mint-green vintage kitchen table. Today I sit at a real office desk with swivel chair. I have a business mailing address and hold meetings in a bona fide office space.

There are days I miss the routine of pouring a fourth cup of coffee from my own coffeepot and listening to Grover’s latest mishap on PBS from the other room while my kid drops more Cheerios into the couch crevices. I miss doing squats and jumping jacks between emails, prepping dinner at 2 pm instead of 6:30 and having a girlfriend drop by for an unexpected visit. I miss letting my mood dictate my work hours (Shutting off that too-early alarm with a promise, “I’ll just work late tonight.”). I miss my marathon wearing of yoga pants (You really CAN wear UGG boots with a sweater and 2-day-worn yoga pants to Starbucks and look PERFECTLY legit!). Most of all, I miss Sami and EJ.

Okay, okay…I tease.

Subscribe to CAKE&WHISKEY magazine or purchase the single issue here.

Issue 7 – Editor Letter

I grew up in a conservative Midwest home where opinions on taboo topics were generally regurgitated thoughts from whatever far-right guest was featured on that week’s Meet the Press. Conversation around our holiday dinner table usually (only) involved Big 10 college football standings, never heavy issues that had the potential of raising voices or flinging food (although the latter might have been a better use for the canned cranberry).

The summer I turned 16 I took a five-week trek to Papua New Guinea. From the moment the little Cessna touched down in the green mountains of Goroka, my world view changed. Forever.

Everything my Midwest upbringing had taught me about women’s rights, corporal punishment, spirituality and sexuality were challenged and solidified, narrowed and broadened, stretched and reshaped. My childhood ideals of ‘how things should be’ were turned on their heads.

I spent those weeks deeply immersed in tribal culture. I mourned for the sick who lay suffering on woven mats in their smoke-filled huts, with no chance of recovery. I beamed when given the honor of naming the newborn baby I held in my arms. I came to understand human interaction in a way I never had before, despite the language barrier, and I lived among a people group whose taboos were so vastly different from any I will ever have reason to discuss around my own dinner table.

The idea for this ‘Taboo Issue’ came about while I was driving back from an out of town meeting. Typically I drive in silence (when you have three boys, silence truly is golden), but over this particularly long stretch of bluegrass highway I was listening intently to a podcast about a Wisconsin cop turned Buddhist teacher. As the conversation progressed between host and guest, the female officer shared how she weaved her spiritual practice into her daily work habits, with its positive ramifications eventually transforming her precinct.

And it got me thinking….why don’t we talk about this stuff at work? Why do we avoid asking someone’s take on a piece of legislation in Congress? Why does it feel so awkward mentioning my latest spiritual readings during the initial chit-chat of a business meeting?

These taboos, these topics that we avoid like the plague in the name of “political correctness,” are the very topics that allow us to set superficiality on the shelf.

And the women behind these taboos? That’s what interests me the most. They are the wise and powerful movers and shakers, many of them choosing to remain behind the scenes, laying the groundwork in the industries that we so trepidatiously run from.

Within the pages of this issue, I’m inviting you to join me at the dinner table. Let me introduce you to some of my guests. We may not all agree on the topics at hand during the course of this meal, but I bet we’ll find some common ground. And maybe, just maybe, your view of ‘how things should be’ will be turned on its head. If nothing else, at least we’ll all enjoy the cake and whiskey.

Issue 6 – Editor Letter

The clock on the bedside table said 7 a.m. Much too early for this girl who had been up late the night before at an industry dinner.

I was three days into a conference in Washington DC and was slated to speak to a room of seasoned magazine executives after breakfast. But first things first. Wardrobe.

No-nonsense Banana Republic dress? Check. Conservative heels, not too high, not too flat? Check. A light coat of mascara and under eye concealer to play some “I feel so refreshed from a great night’s sleep” trickery from the stage? Check.

Hair…. Hair…..umm, nothing. An unfortunate wardrobe oversight, for sure, because I have quite the head of long, thick, unruly hair. Twenty minutes until the continental breakfast and I needed to think of something―pronto. My go to style in desperate times like these? The side braid. After a few failed attempts, I got it right. I reached into the depths of my makeup bag for a hair thingy. (What’s your name for it?)

I think you can see where this story might be headed. No hair thingy to be found. After a futile five-minute one-handed search through bags, pockets, zipper compartments and suitcases, a concierge request for a rubber band delivery would be next. When I opened the coat closet and voilà! A satin hanger. And not just ANY satin hanger; this satin hanger had a white satin ribbon bow wrapped around the hook.

With my one free hand (the other holding the end of my braid for dear life) I unraveled the ribbon and, with some pretty spectacular replicating ability, I might say, I tied it around the base of my braid into a perfectly dainty bow.

I looked in the mirror―and felt a tinge (understatement) mortified. Business dress, conservative shoes, ladylike makeup…and white schoolgirl, Pollyanna bow.

Awesome, Megan. Way to be legit among your new peers.

Feeling deflated, I weighed the ramifications of scrapping the entire idea. But time was not on my side and Lord knows I needed that coffee and dry muffin to keep me from a nerve-ridden dizzy spell on stage.

In that moment, instead of panicking, I paused.

Breathe in. Breathe out.

And in those few moments of pause two words came to mind: sweet and spirited.

And I smiled.

With my power suit ironed and my game face on, I had been verging on puking for two days as I prepped to speak to the decades of experience in the ballroom four floors down. But in that moment of culminated anxiety, my little white bow actually became a gift. A reminder of the sweet. The fun. The more lighthearted and less hard-on-myself ways I know I need, especially in moments of “work mode” like these.

The clock was ticking. I turned the Spotify channel to Katy Perry while adding the last swipes of makeup and final touches to my presentation and then jetted to my caffeine and bran.

An hour later, nerves subsided, I spoke to the publication pros, with my white satin bow borrowed from the hotel hanger and bright courage in my step. I was, in essence, silently preaching from the podium what this magazine…this mission…is all about: “blending the serious with the serendipity,” as one reader put it.

It’s so EASY to get wrapped up in the seriousness of business. There’s a reason the term is coined “serious business,” right? The goals, the juggling and balance, the presentations, the proper hashtag usage, a meeting’s productivity or lack thereof and the disappointments over excel spreadsheets. Even our victories can swallow up any bit of joy in a day when we use them only as strategies for reaching the next rung on the ladder.

But when satin bow moments happen, we need to grab ahold of those little gifts of whimsy and wonder. They do come along! Often! You must open your eyes and look for them. Because they have huge potential to impact the course of your day.

Had I worn a frumpy rubber band whose first life was wrapped around the morning newspaper in the lobby, I likely would have been disgruntled with my ‘bad start’ to the day and it would have showed. And I can promise you my smile wouldn’t have been nearly as big from stage, which ultimately gave others a reason to smile after that same late night party we all were dragging from.

Issue 5 – Editor Letter

“She stood in the storm and when the wind did not blow her away, she adjusted her sails.” Elizabeth Edwards

When this magazine was birthed I was living a comfortably predictable life in Kentucky with three small boys and a hardworking husband. By all accounts, I was the traditional stay-at-home mom. Over the course of a decade I created a haven for friends and family. We hosted dozens of parties each year under the big maple tree in the back yard. I started a blog to chronicle all those milestones in a mother’s journey. I kept myself challenged by upping my domestic know-how and eventually became a businesswoman by profiting on those skills.

When the idea for CAKE&WHISKEY came to me like an Oprah “ah-ha” moment nearly two years ago, it was unforeseeable how much the skill of adaptability would need to be cultivated (sometimes internally kicking and screaming) if I were to see this idea through.

No longer was my morning coffee the first thing that got me out of bed, for a rigorous schedule that started well before the boys tumbled down the stairs for breakfast became the new norm. And no longer was this slightly-introverted girl able to slip quietly into preschool to pick up my son, for national speaking engagements pushed me far outside my scope of ease. And no longer was I able to devote the same energy to keeping up with friends as nights and weekends became my ‘no phone’ time, allowing me to wholly focus on my family. Ultimately those adjustments, ever so slight, became the crucial catalyst that allowed the potential for CAKE&WHISKEY’s growth possible. Without them, you would not be reading this letter.

This morning I write this from a small hotel room. It’s before dawn and I’m barely tapping the keys as to not wake my sleeping boys and husband beside me. For the next three weeks this hotel room will be our home as we head into the biggest transition as a family, to date.

That maple tree we hosted dozens of parties under is now someone else’s maple tree. The neighbors we shared garden bounties and baked goodies with for many years are no longer our neighbors. The life and business we built in a sleepy Southern town now needs to be cultivated in a northern city we had never set foot in before. Things change in life and business. Malleability becomes a necessity.

By nature, we tend to buck change, even though what we want more than anything in life is to not remain the same forever. We’re funny creatures that way.

As each feature story in this issue came across my desk, the theme of adaptability and ultimately, resiliency, became my take away. Maybe because as I was reading these stories, I was looking deep for my own source of resiliency and strength. We do tend to glean nuggets of wisdom where we need it most, don’t we?

This magazine gives voice to the stories of businesswomen who are on a journey. And that would be each of us. It’s what we relate to, because no one lives a simple life. We all face tragedy and heartache and chaos at some point and although it may pale in comparison to those you’ll read of Misty Copeland or Annie Kruyer, when read through the lens of your own story, whether now or in ten years time, the messages resonate deeply.

I am certain that we can learn from and champion each other when we understand that every woman we meet in the boardroom, the locker room, the school parking lot and the negotiating table is likely also adjusting her sails to weather a storm.

Issue 4 – Editor Letter

I boarded the plane leaving Charles de Gaulle Airport, bound for the rolling pasture hills of Kentucky and home to my husband and three boys. I was tired from endless days of walking the streets of Paris (pitiful, right?) and looked forward to the next eight hours of mindless movie watching and snoozing.

I sorted my must-haves for the flight ahead and plopped down in my seat. Next to me sat a man who hadn’t looked up since my arrival.

I’m all for quiet travel. In fact, I welcome it. Yet I couldn’t not break the ice with a smile, hello and witty quip about the long trip before us to the man in the window seat. So ahead I forged with my quip to the quiet one beside me.

An American expat living in France, Don was a businessman traveling back to the states for work. We were, by all accounts, a very un-likely pair to connect. Yet we did. Instantly. Occasionally I would see fellow passengers glance our way as our initial hesitant hello grew over the hours to some of the best conversation I’ve had in a really long time.

Maybe you’ve had this same experience before. One of those rare moments when you know the right person has crossed your path at just the right time in life. They, without knowing, speak deeply to what your mind and soul need to hear. That was the gift Don gave me over the Atlantic.

Business concepts, strategies, hesitancy and self-doubt were secretly becoming all-consuming (maybe you know the feeling?) and I was struggling for clarity. Don, in the final years of a long-term career and one who has both succeeded and failed, learned and grew from it all, listened as this blonde-haired stranger poured out her entrepreneurial insecurities to him. He mostly listened and sagely shared wisdom with me. We talked about expectations and pressure and the enormity of responsibility when diving into the unknown. He nodded his head in agreement often and generously shared kind smiles and reassuring words.

Weeks have passed since that flight and still his words and actions play in my mind. Without him ever knowing, they’ve helped re-instill confidence in my goals and dreams and given me clarity for the journey ahead.

Man: Friend or Foe? I smile each time I read the cover because depending who I ask, the answer will most definitely (and likely with lots of back story, bias, sentiment and reasoning) be different.

This magazine was birthed out of a passion to share the stories of businesswomen worldwide, encompassing all points in the journey and not respective to any particular walk of life. And as much as this is a magazine about women, we will never discount the role that men play in our journeys. Because their role is vital, if we allow it. We must allow it.

Women. We sorta rock, don’t we? I’ll save some precious retail space called ‘word count’ by letting you fill in the blanks on why, although my daily to-do list is proof enough that I could run a small country effectively and still provide a home cooked meal at the day’s end. And when I start to forget what I’m capable of, there are plenty of reminders everywhere I turn–from NY Times bestsellers to motivational TED talks that tell me, ad nauseam, it’s true. I rock.

As a businesswoman, I love businessmen. In fact, I am a better businesswoman because of them. They help sharpen our skills by countering our objectives. They challenge our thought pattern (remember, they are from Mars) and help us see things from a new vantage point. They can teach us how to command attention in a room, if need be, and they can walk us through the art of closing a deal when our strength is merely making a new friend across the table (ok…I’m speaking for myself on those last two).

Almost weekly I am asked about this whole concept of cake and whiskey. The sweet and the spirited. The culturally feminine and the culturally masculine. Our events nationwide, where we indeed eat cake and drink whiskey, are for women, because as women we DO derive energy and strength from one another. Yet, to see man as an adversary (which unfortunately is the underlying current in some women-based circles) negates the benefits men can offer us and our careers.

A friend and colleague explained his point of view: “Often we as men are criticized for our oppressive policies and actions intended only to put the woman down.  In that way, I feel some women take this sentiment to the natural conclusion that they don’t need man, any man, to be successful. While it is in an ambitious woman’s best interest to stand out on her own, she’d be doing a tremendous disservice to cast aside men who have the ability to help. Like any civil rights movement, you need support from leaders within the majority to move forward as a minority.”

This letter is not an attempt to dialog about glass ceilings, gender equality issues or suppression. Terrible circumstances exist for women around the globe that need our compassion and our action. But my hope is that for us who have the freedom to explore our careers and take on challenges in life, we’ll seize the opportunities around us to learn from and work alongside the maddening yet amazing species called “men.”

And I hope someday soon you’ll get the rare opportunity to sit by a quiet fellow with loads of insight and encouragement. Go ahead. Take that leap and break the ice with a smile and a witty quip.

The Athena Doctrine

Words by Pamela Sutton

A healer, protector of justice, wise peacemaker, reliable and selfless warrior; what attributes will define business in the 21st century world? Could “feminine” values really transform our careers? The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, co-written by John Gerzema and Michael D’Antonio, keeps one eye on the present and focuses readers forward into the business paradigm of tomorrow.

Extensive research reveals a worldwide culture shift in values: both men and women are identifying and esteeming “feminine traits” over the traditional “masculine traits.” Research shows, when it comes to leadership, policy, and innovation, those who adopt feminine attributes are more successful and the people who apply them are overall happier.

What social theorist and marketing sage John Gerzema writes in The Athena Doctrine is more than just a research report. Filled with inspiring stories of innovation and optimism about the future of business, Gerzema believes the juxtaposition of Athena traits and the modern businesswoman can improve our career paths, society as a whole, and our daily lives.

Recently I had chance to talk with John, who shared with me more about The Athena Doctrine and why it matters to you.

To read The Athena Doctrine review, purchase the Issue 3 single issue here.

Issue 1 – Editor Letter

“Everything you want is on the other side of fear,” George Addair

Don’t you just love a good quote? Of my many favorites, that quote plays often in my mind.

Less than a year ago I set sail on a journey called CAKE&WHISKEY. The course? Unknown.

I had an idea, a roughly sketched map on paper, guidance from those who had gone before me, and, more importantly, tenacity that wouldn’t let me quit. But along with my sense of adventure and confidence in my ability to navigate the rough seas ahead, there was fear. Loads of it.

Speaking on a CEO panel as founder of a new business publication alongside executives from Microsoft and Goldman Sachs? Fear.

Reaching out to advertisers and sponsors, asking them to believe in the dream and vision of CAKE&WHISKEY long before it reached the public? Fear.

Maneuvering the streets of NYC for the first time, heading into meetings that could potentially launch CAKE&WHISKEY into the stratosphere? Fear.

Watching this first issue come together just as I had dreamed and presenting this “baby” to the world for the first time? Big time fear.

But that quote….that quote was my anchor when fear raised its ugly head. It held my perspective when my focus became too tunnel-visioned that I lost sight of the big picture. It was my voice of reason when I was drowning in doubt.

The truth is, CAKE&WHISKEY is an idea whose time has come and pressing through the doubt, the obstacles and the fear really is everything that I could have dreamed was possible and more.

The cover for our inaugural first issue isn’t just for kicks. As businesswomen, we are overcomers. Whether a venture capitalist in Toronto, a marketing guru in Texas, a pitmaster in Tennessee, a bow tie maker in North Carolina or a military doctor serving in Iraq, we must drown out the voices of self doubt and listen to that quiet inner voice reminding us we really can dream and achieve much more than the world says we can. Trust yourself. Believe in your dreams. Cast vision. Set sail.

And, go ahead, have that slice of cake and glass of whiskey~ there’s definitely fun to be had on the journey.