The Big Enough Company

Interview and Photography by Pamela Sutton

The Big Enough Company: How Women Can Build Great Businesses
and Happier Lives
, by Adelaide Lancaster and Amy Abrams

Thought-provoking interview with Adelaide Lancaster, inspiring women entrepreneurs toward purposeful businesses – and happier lives!

Women choose to strike out on their own for a variety of reasons…

… creative freedom.
… a new challenge.
… escape from corporate.

… a sense of personal accomplishment.
… a childhood dream.

Why then do so many women find themselves feeling lost halfway down the path of entrepreneurship and disillusioned by a business and life they no longer love. What happened to that promise of freedom? Happiness?

Much like a flourishing bonsai tree, carefully pruned and shaped, the ultimate goal of an entrepreneur is to grow a business and life we love. Adelaide Lancaster and Amy Abrams, co-authors of The Big Enough Company: How Women Can Build Great Businesses and Happier Lives, are whole-hearted advocates for women entrepreneurs. After interviewing over 100 women, Adelaide and Amy learned that disenchanted entrepreneurs may need to snip away old, conventional business ideas. By shaping our own ideas of success, women can find real purpose and happiness in their business and everyday lives.

Conventional wisdom aside, Adelaide and Amy dared women to define their own ideas of success, and find out why bigger isn’t always better.

To read more about The Big Enough Company, subscribe to CAKE&WHISKEY magazine or purchase the single issue here.

Difference

Words and Photography by Pamela Sutton

Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
by Bernatte Jiwa

What if your business turned into wild success overnight all because of a story—your story?

Bernadette Jiwa is a freelance brand story strategist and author of best-selling marketing book Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing. The Difference Model is a new way of marketing: brand storytelling. No longer is marketing about tactics or labels; it’s about creating meaning in the lives of our customers through the art of storytelling. An engaging, true story that moves people to act, and fall in love with your idea. Jiwa sums up her short, but powerful book as one that “turns the old Marketing Mix model on its head. The businesses that have wildly succeeded in the past decade have done it by understanding their customers first, which enables them to create products and services for their customers.” By learning to see through the eyes of our another, Difference shows us how to transform our company from something that works from a distance to becoming a part of our customer’s own narrative.

Subscribe to CAKE&WHISKEY magazine or purchase the single issue here to read more from Bernatte.

Creatures of Habit

Words and Photography by Pamela Sutton

Whether we realize it or not, we spend most of our day on habitual autopilot. This is not necessarily a bad thing. In fact, habits actually can provide a lot of freedom. We type emails effortlessly without glancing at the keyboard. We enjoy a bike ride because we pedal without thinking. We can multitask at work or while caring for our children, and get up in the morning, heading straight to the kitchen with no other thought than “strong coffee, please.”

Although habits can be a good thing, most of us have some habits we’d like to break, and new habits we’d like to make. Understanding how habits work allow us to become more productive and achieve greater success in both our personal life and business―whether we want to diet, start running every morning or create a more productive working environment.

In his New York Times Bestselling book, The Power of Habit: Why We Do What We Do In Life, Charles Duhigg dives into scientific discoveries surrounding habits and reveals human potential. We meet Eugene, who learned to create new habits after memory loss. And discover how Michael Phelps won a world record even though his goggles filled with water. We are given insight into how organizations, like Starbucks, have achieved success by embracing organizational habits, or “routine.” And how Target knew a teenage girl was pregnant, through her buying habits, before she’d even told her parents.

To read more of this article and the full interview, subscribe to CAKE&WHISKEY magazine or purchase the single issue here.

The Athena Doctrine

Words by Pamela Sutton

A healer, protector of justice, wise peacemaker, reliable and selfless warrior; what attributes will define business in the 21st century world? Could “feminine” values really transform our careers? The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, co-written by John Gerzema and Michael D’Antonio, keeps one eye on the present and focuses readers forward into the business paradigm of tomorrow.

Extensive research reveals a worldwide culture shift in values: both men and women are identifying and esteeming “feminine traits” over the traditional “masculine traits.” Research shows, when it comes to leadership, policy, and innovation, those who adopt feminine attributes are more successful and the people who apply them are overall happier.

What social theorist and marketing sage John Gerzema writes in The Athena Doctrine is more than just a research report. Filled with inspiring stories of innovation and optimism about the future of business, Gerzema believes the juxtaposition of Athena traits and the modern businesswoman can improve our career paths, society as a whole, and our daily lives.

Recently I had chance to talk with John, who shared with me more about The Athena Doctrine and why it matters to you.

To read The Athena Doctrine review, purchase the Issue 3 single issue here.

Stiletto Network

Written by Megan Smith
Artwork by Janet Hill

Purely out of curiosity and on her own dime, New York Times writer Pamela Ryckman flew to Silicon Valley in 2010 where fifty of the nation’s most recognized, influential businesswomen were uniting at the Alley to the Valley Summit.

For this financial services expert turned journalist, the trip would become a series of ah-ha moments and revelations that would not only re-define Pamela’s view of the modern businesswoman, but build a platform for her to share with the world how the culture for women in business has undoubtedly shifted. “What surprised me most was that the room was full of powerhouse women who looked like women! They were feminine and fashionable. They wore stiletto heels and talked about healthy hair. They defied the stereotype of strong women in business. They were unabashedly women.”

Spend five minutes with Pamela, and the way you perceive the word ‘networking’ will forever be transformed. When she speaks about the connecting power of women, each word packs channeled energy and focused passion. It’s utterly contagious. Which is a beautiful thing, because, without a doubt, this ‘love story’ of women doing what women have always done—bonding together, from Girl Scouts to carpool to the PTA—is finally re-designing the corporate ladder. In fact, that steep corporate ladder is looking a lot more like a swinging bridge ropes course these days: tightly netted cords and knots interweaving and intersecting to make navigating the business world adventurous and experiential.

With a listening ear and a journalistic thirst, Pamela discovered much more than topics of social change, corporate philanthropy, politics and gender issues were being discussed in Silicon Valley that week. It was the side conversations these women were having about their networking dinner groups that perked her ears. Nearly all, with career experience unheard of in their mothers’ era, were connecting deeply with other women on a regular basis through the most basic ritual known to humankind: a meal. Pamela was captivated. She probed further, needing to know more. What she found over the course of several months after the Summit, through dozens of consequent interviews, phone calls and travels, was that these networks are emerging everywhere. Women from coast to coast are coming alongside each other, propelling one another forward and finding likeminded camaraderie across industry lines. Women with smarts, style and, of course, a dazzling pair of stilettos.

In May 2013, her book, Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business, launched with a hefty stream of press and buzz leading the way. “While researching for the book, I innately felt I was onto something.” She likens the experience to a starburst effect with leads and connections rapidly turning her ideas and hunches into a 100-page manuscript. Having personally reaped the benefits of this ‘stiletto network,’ Pamela attributes its power to two things: evolution and revolution. “For the first time in history, women have self-made wealth and are opening up their rolodexes to help other women. They’re taking risks for each other, which never would have happened 20 or more years ago when there was just one seat in the boardroom for a lady, and each was vying for it.” In terms of revolution, Pamela sees firsthand how technology is transforming the unifying power of women in the workplace. “Women have always been relationship maintainers. We are the ones carrying the family ties. These skills that have been honed for generations are now infiltrating the online world and connecting women across a multitude of fields.”

There’s something in Pamela’s voice when she speaks about this subject that indicates she’s only caught a glimpse of the tip of the iceberg. “The book proves the power of its thesis. Women connect, get behind each other and propel one another forward. You don’t have to be isolated in your work. Pick up your head and let someone provide the spark to move you forward.”

Pamela’s career journey itself also proves the power of her thesis. After years in the finance world, consulting and working for companies like Goldman Sachs, she had her ‘come to Jesus’ moment while pregnant with her first son. For as long as she could remember, she wanted to be a writer. Taking the leap, she went back to grad school to study journalism and became “the oldest pregnant intern at the NY Sun.” Her own struggle moving through a maze of competitors in a teeming publishing industry testified to the results of women going to bat for one another. “I was in a new industry trying to navigate my way into a career, with kids. It ended up that every opportunity I got came through a woman. They were the ones who could think outside the box with me and see me as a viable candidate.”

Don’t for one second question Pamela’s ability to balance life as a wife, mom of three young boys, freelance writer and book author…she’ll quickly nip that in the bud. She resolutely chooses to follow passion, not balance, in all areas of her life. She’s equally as passionate about lunch dates with her young boys at the local diner as she is about discovering those idiosyncrasies that make women unite. “I love learning what holds these women’s groups together because at the end of the day, it’s all about friendships. It’s organic and fluid. That’s the glue.”

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